About Bburago, the exclusive Ferrari minicar licensee

Bburago is a long-established Italian minicar brand that originated in the 1970s, and is now part of the Maisto brand, which is part of the Hong Kong-based May Cheong Group.

Since 2015, MATTEL has been granted the exclusive rights to produce and sell Ferrari minicars worldwide, and has a lineup of Ferrari minicars in various sizes and qualities, including the “Race and Play” series of affordable 1/43, 1/24, and 1/18 scale models, as well as the “Signature Series” of 1/43 and 1/18 scale models that are specialized for collectors.

Previously, MATTEL used to release Ferrari minicars under the HOT WHEELS brand, but since the license was transferred to May Cheong Group in 2015, Bburago and its licensed manufacturers are now the exclusive manufacturers of Ferrari minicars, except for some high-end models such as BBR Models and MR Collection.

Currently, Bburago is releasing not only Ferrari minicars but also many models of famous supercars such as Lamborghini and Bugatti, and the TOMICA minicar brand from TOMY Company, LTD. (TOMY COMPANY, LTD.), a leading toy manufacturer in Japan, also sells Ferrari minicars under license from Bburago.

Reference: store-starhobby.com